Real Talk!

OKAY… so yesterday, I explained that No one really ‘sells’ real estate.

So What does a Realtor® do for you?

As A Seller:

1. Properly prices your property. This is perhaps the most important skill of all for the real estate professional, using our intimate knowledge of the marketplace, using special tools that we pay for, using our experience and abilities to accurately and properly analyze your property comparatively.

Many people fear that a Realtor® will under-price their property (looking for a fast, easy sale), when in fact the most common trap people fall for is overpricing it. Some Realtors® flatter the Seller in order to get the listing, then work toward getting price reductions- spending the next several weeks gradually ‘conditioning’ (this is real estate jargon) the owner to accept the fact that the market will not pay him this high price.

TRUE STORY:

The beauty of the overpricing scheme is, the Realtor® doesn’t have to take the heat- the Realtor® can say: ‘Hey, it’s not me that’s telling you this, it’s the market.’ Now, factually, that part IS true- it is the market that sets prices. The problem is that certain Realtors ® routinely employ overpricing as a tactic to 'get your business'. & Truth be told, all this maneuvering, apart from being unethical (although pretty common- some of the ‘big name’ agencies do it, routinely) actually reduces the chances of a quick, efficient sale. People who see your price coming down will wonder why your property is not selling and they may assume that there is something wrong with it.

2.Advise you on how to prepare your property for sale. What to fix, how to “stage” your property, so it is attractive to Buyers.

3.Select the appropriate advertising wording and targeting.

4.List your property on the top Internet site “mls.ca” (and on the MLS ® system, the most powerful tool, available to Realtors ®).

5.Show buyers through your property in a professional manner, with the least amount of hassle. This includes not wasting your time with obvious ‘tire-kickers’. Weeding out the “lamers” and qualifying potential buyers.

6.Utilize existing contacts/buyer databases.

7.Apply negotiating skills in bringing the contract together. It helps enormously here to be dealing with a very experienced professional, one who is interested and knowledgeable in putting together a sound contract that will not likely "fall apart" later.

8.Helps you right up to Completion of the Agreement, "closing".

As A Buyer:

1.Properly assesses your wants/needs/preferences. Listens!

2.Advises you of the local market conditions and trends.

3.Selects appropriate properties for your consideration and gives you all relevant information for the area and the specific property.

4.Shows you appropriate properties in a professional manner, with the least amount of hassle.

5.Drafts a sound contract and applies diligent negotiating skills in bringing the deal together.

6.Helps you right up until completion of the Agreement, or "closing".